Brand identity is one of your most powerful tools, utilise it as the lens for which your people view your products, services and/or businesses. The context in which things are experienced is critical, and will define how people understand the content. Design your presence by building a richer brand identity that utilises all of the human senses, including: sight, sound, touch, taste and smell. Utilising all the senses provides an expansive opportunity to frame perception, and in turn, affect peoples’ behaviour.